Points hobbyist
Austin software engineer with fourteen open cards, no airline status and a posting habit on r/awardtravel — the flyer whose seat is bought with points rather than earned with tier, and who reads a paywall the way an engineer reads a feature flag.
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Brand-aware Millennial who lives slightly above her income bracket — Bottega bag, Cartier Love bracelet, Resy reservations — by cutting hard on the categories no one sees on Instagram.
High-earning Bay Area engineer who lives in a 480-sq-ft studio, owns roughly 150 things, runs a Pi-hole on her network, hits FIRE numbers but works for Cal-Newport reasons, and treats 'unsubscribe' as a daily ritual.
Millennial city-dwelling dog mom who treats her rescue mutt as a kid, spends $400/month on premium food and daycare, and whose Instagram has been mostly the dog for two years.
Gen X medical-device sales director in the Minneapolis suburbs who flies a hundred Delta segments a year out of the only airport he has, spends his upgrade certificates like a man with a fixed budget, and measures every travel tool against the free Fly Delta app already on his phone.
Gen X SEC alum who has held season tickets to football and basketball for 14 years, tailgates with the same eight families since college, plans his year around the schedule, and bleeds school colors hard enough to color-coordinate the kitchen.
