Synthetic focus groups,
run in minutes.
Klingbar runs synthetic focus groups against a library of 185 personas tuned to the same audience parameters you use on Meta, Google, and LinkedIn. Compose a panel, run a session, and read the synthesis before you ever brief an agency or book a recruiter.
Live session · 9 personas
A panel you build, not one you recruit
A traditional focus group starts with a screener, a recruiter, and a calendar. A synthetic focus group starts with a filter. Pick personas by type, generation, geography, channel propensity, and lifecycle stage — the same fields your media team already targets — and your panel is ready before the kickoff call would have ended.
Every persona is versioned and immutable, so a session you run today replays against the exact same buyers six months from now. Browse the full persona library to see who you can put in the room.
Honest reactions, and the freedom to dig in
Put a stimulus in front of the room — a tagline, an ad, a pricing page, a positioning statement — and run the session. When someone pushes back, probe them the way a good moderator would: ask the follow-up, surface the real objection, and watch where the room agrees and where it splits.
Because the panel is synthetic, you can run it again with a tighter message, a different segment, or a fresh concept in the time it takes to read the last one. This is the same loop behind concept testing and message testing — only faster.
When a synthetic focus group is the right call
Traditional focus groups are still the right tool when you need to watch a stranger hold your product for the first time. But most of the decisions in a product or marketing team's week never clear the bar for six weeks and a five-figure budget — so they get made on a hunch instead.
A synthetic focus group fills that gap. It gives you structured, divergent reactions in minutes, for the long tail of decisions where the alternative isn't a better study — it's no study at all. Teams reach for it to sanity-check a headline before a sprint review, to pick between two positioning angles, or as a fast, low-cost focus group alternative when the timeline won't bend. If you want the model details behind the panel, see how we build AI focus groups.
Pressure-test your next message
Join the waitlist and run your first synthetic focus group with five free credits.
Join waitlist