Questions, answered.

Klingbar runs synthetic focus groups. You compose a panel from a 185-persona library, run a session against a stimulus — a tagline, an ad, a pricing page, a product brief — and read the synthesis: resonance score, what landed, the objections that came up, and the language patterns the room used. It's structured intuition for the part of the buying funnel where waiting six weeks for real research isn't an option.

No. Each persona is a synthetic respondent running in character against a structured persona file — demographics, psychographics, channel propensity, lifecycle stage, voice. Treat the output as structured intuition, not statistical evidence. For late-stage validation you still want real recruits.

Faster, cheaper, less defensible. A real focus group with twelve recruited respondents takes weeks and runs into the four figures. A Klingbar session takes minutes and runs into single-digit dollars. Use synthetic to pre-test early concepts, surface the language your buyers use, and probe for dissent. Use real recruits when you need to defend a decision to a stakeholder who'll ask "but did you talk to actual customers?"

One credit equals one persona answer. A five-persona group answering three probes costs fifteen credits. Subscription tiers ship a monthly cycle credit allotment; cycle credits expire at the end of the period. Top-up packs are one-shot purchases of credits that never expire. See the pricing page for the full lineup.

Anthropic Claude, exclusively, under our API key. Running every session on a single provider lets us keep prompt-cache hit rates high — which is most of why our pricing works. Bring-your-own-key isn't supported in v1.

Not in v1. Our pricing assumes a shared cache layer across the persona library — letting customers swap in their own keys would break that and make per-credit pricing wobble. If you have a specific need to run on your own infrastructure, write to support@klingbar.com and we'll talk.

Subscription cancellations and plan changes happen in the Stripe Customer Portal — visit your billing portal to cancel any time. Cancellation takes effect at the end of the current cycle and you keep using your remaining cycle credits until then. Top-up credits never expire either way. For refunds inside thirty days, write to support@klingbar.com.

We store the persona library, your prompts, and the responses generated against them — that's the minimum the product needs to render past sessions and let you replay them. We do not train models on your data. Anthropic, our model provider, is a sub-processor; their data-handling terms apply to the in-flight request and live in our DPA on request.

The current library is 185 personas plus 30 overlays — overlays are layered on top of a base persona to compose category-aware groups (industry, product form, journey stage). We refresh the library quarterly. Personas are immutable and versioned, so a session you ran six months ago replays against the exact persona bytes that produced it.

Customer data is hosted in the United States. We process EU-origin data under our standard DPA, which we share on request — write to support@klingbar.com with the legal entity name and we'll get the paperwork over. We don't ship a "data-residency in the EU" plan in v1.

A session is one focus-group run: pick a group of three to twenty personas, pick a conversation pattern (one-on-one, panel, concept-test, journey-walkthrough), and probe until you're done. Every session is saved with the personas, prompts, and responses bound together so you can replay or compare runs side by side.