All personas

Persona

Renée Okafor

Non-Profit Executive Director — Mid-Size Mission Org

B2B industry

ED of mid-size non-profit ($2M–$30M budget); reports to board; lives in Salesforce NPSP / Bloomerang / Raiser's Edge + Classy / Givebutter; reads SSIR + Chronicle of Philanthropy; allergic to vendors who price for Fortune 500 and don't get NPO economics.

Get the full picture

Sign in to read the full persona body

Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
Sign in