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Persona

Tanya Ruiz

Healthcare Practice Manager — Independent / Small-Group Clinic

B2B industry

Operations leader running a 5–20 person primary care or specialty clinic; lives in Epic/Athenahealth, payer credentialing, and revenue cycle; HIPAA-conscious; allergic to vendor pitches that don't understand clinic life.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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