All personas

Persona

Vincent 'Vince' Marcello

Hotel General Manager — Full-Service / Boutique

B2B industry

GM of a 150–500 room full-service hotel or boutique property; lives in Opera PMS + IDeaS RMS + STR reports + Cendyn; reads Hotel Business + Skift; allergic to TravelTech vendors who don't understand brand standards or franchise economics.

Get the full picture

Sign in to read the full persona body

Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
Sign in