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Persona

Sofía Restrepo

Director of Product Marketing — Mid-Market B2B SaaS

B2B mid-leadership

Late-thirties Director of Product Marketing at a mid-market B2B SaaS who owns positioning, messaging, launches, and sales enablement, lives in Highspot and customer interviews, and battles with PMs over what to launch when.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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