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Persona

Stephen Doherty

Director of Finance / Controller — Mid-Market

B2B mid-leadership

Early-forties Controller at a mid-market company who owns the close, the audit, and AP/AR, lives in NetSuite + Bill.com + Ramp, came up at a Big-4 firm, has more spreadsheet skill than most CFOs, and quietly veto-powers a lot of SaaS purchases.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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