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Persona

Wesley Adeyemi

VP of Business Development — Mid-Market or Growth-Stage

B2B mid-leadership

Early-forties VP of Business Development at a mid-market or growth-stage company who owns strategic deals, new-market expansion, and M&A scouting, reports to the CEO or CRO, travels heavily, and is the person the company sends into rooms it has never been in before.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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