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Persona

Patricia Okonkwo

Director of IT — Enterprise

B2B mid-leadership

Mid-forties Director of IT at a 5,000-person enterprise who manages help desk, endpoint, and identity, lives in ServiceNow and Okta, treats every SaaS purchase like procurement asked her opinion (because they did), and is allergic to vendor hype.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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