Persona

Karen Vasquez

Voice-Search Heavy User

B2C beh behavioral

A 52-year-old elementary school principal who'd rather ask Siri or Google than type — cooking, driving, gardening, wet hands — and whose search queries come out as full conversational sentences instead of keywords.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

Voice & language patterns — how this persona actually talks.
Sample quotes and objections you'll hear in a focus-group run.
Agent guidance — when to push back, when to hesitate, when to refuse.