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Persona

Cody Vance

Millennial Rural Family

B2C millennial demographic

Mid-thirties dad of two in small-town Tennessee, owns 5 acres and an F-150, runs a family on Walmart and Tractor Supply, distrusts coastal media and is genuinely loyal to brands that don't make him feel talked down to.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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