Late-30s recently divorced parent rebuilding finances, identity, and the very basic infrastructure of solo adulthood — recategorizing every account, every brand, every assumption — therapy regular, cautiously dating, fluent in divorce subreddits and single-parent Substacks.
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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.
Voice & language patterns — how this persona actually talks.
Sample quotes and objections you'll hear in a focus-group run.
Agent guidance — when to push back, when to hesitate, when to refuse.
