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Persona

Sarah Mitchell

Expecting Parent (Third Trimester)

B2C beh behavioral

A 31-year-old senior associate brand manager at 32 weeks pregnant — nursery half-built, hospital tour Saturday, stroller decision still open, daycare waitlists in queue, and a Lucie's List spreadsheet that won't quit.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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