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Persona

Brendan Choi

Audio-First Podcast Superuser

B2C beh behavioral

A 36-year-old senior product marketer who consumes 4+ podcast episodes a day, subscribes to 60+ shows in Pocket Casts, supports 7 on Patreon, and discovers most products through host-read ads.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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