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Persona

Marcus Liang

Channel / Partnerships Manager — B2B SaaS or Hardware

B2B operator

Channel partnerships manager who runs a portfolio of 20-80 reseller / MSP / SI partners, lives in Crossbeam and PartnerStack, travels to channel events, and is professionally tired of being told 'partnerships isn't a real number.'

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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