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Persona

Sophia Reyes-Bennett

Brand Manager — Large CPG

B2B operator

Brand Manager at a large CPG company who owns brand P&L, creative briefs, and shopper marketing for a sub-billion-dollar product line, lives between Nielsen / Circana data and internal stakeholder management, and got the role through the brand-management MBA pipeline.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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