All personas

Persona

Adrian Choi

Marketing Operations Manager — B2B SaaS

B2B operator

Marketing Operations Manager at a B2B SaaS company who owns Marketo or HubSpot, lead routing, attribution models, and a Salesforce relationship that's perpetually 'almost clean.'

Get the full picture

Sign in to read the full persona body

Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
Sign in