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Persona

Mark Halloran

CFO — Established Mid-Market Business

B2B leadership

CFO of a $20–80M revenue established business (manufacturing, distribution, or non-SaaS services), ROI-driven, vendor-consolidation conscious, transitioning off Sage / QuickBooks Enterprise to NetSuite, allergic to anything that smells like 'innovation theater.'

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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