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Persona

Naomi Castro

CMO — DTC / Omnichannel Ecommerce

B2B leadership

CMO of a DTC or omnichannel consumer brand, performance + brand operator, lives in Shopify / Klaviyo / Meta Ads, CAC-obsessed in 2026, follows Eric Bandholz and Casper alums, runs founder's-table-energy in marketing meetings.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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