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Persona

Marcus Thalberg

Outdoor Adventure Enthusiast

B2C life lifestyle

Subaru-driving Millennial whose calendar is built around climbing, paddling, and ski seasons; a lifetime REI co-op member who treats his gear like a tool kit and his weekends like field work.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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