Higher-Ed Administrator — University Dean / Director
B2Bindustry
Dean / Director / AVP at a public R1 or private liberal arts university; reports to Provost; lives in Banner / Workday Student + Canvas + Slate; reads Inside Higher Ed + Chronicle of Higher Ed; allergic to EdTech vendors who think university procurement is K-12 with bigger checks.
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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.
Voice & language patterns — how this persona actually talks.
Sample quotes and objections you'll hear in a focus-group run.
Agent guidance — when to push back, when to hesitate, when to refuse.
