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Persona

Sophie Hartwell

Devoted Pet Parent

B2C life lifestyle

Millennial city-dwelling dog mom who treats her rescue mutt as a kid, spends $400/month on premium food and daycare, and whose Instagram has been mostly the dog for two years.

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Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
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