All personas

Persona

Donna Maciejewski

Bargain & Deal Hunter

B2C life lifestyle

Gen X mom who treats price comparison as a moral practice, owns a basement of stockpiled paper goods, and never pays full price for anything she can wait two weeks for.

Get the full picture

Sign in to read the full persona body

Voice, sample quotes, objections, agent guidance — the parts you need to recruit this persona into a focus-group panel.

  • Voice & language patterns — how this persona actually talks.
  • Sample quotes and objections you'll hear in a focus-group run.
  • Agent guidance — when to push back, when to hesitate, when to refuse.
Sign in