Market research for startups,
without the research budget
You're a founder, not a research department. Klingbar lets you pressure-test positioning, pricing, and messaging against 185 personas before you ship or spend — compose a panel, run a session, and read the synthesis in the time you'd otherwise spend booking a single user interview.
Live session · 8 personas
A research panel that matches your target market
Early teams rarely have a research budget, a recruiter, or a panel on retainer — so the hard questions about who you're for get answered on instinct. Klingbar gives you a panel without any of that. Filter personas by type, generation, geography, channel propensity, and lifecycle stage — the same fields you'd use to define your target market on Meta, Google, or LinkedIn — and you have a room full of representative buyers ready to react.
Every persona is versioned and immutable, so the segment you probe this week replays exactly the same once you've raised, hired, and shipped. Browse the full persona library to see who you can put in the room before your first real customer interview.
Test positioning, pricing, and messaging fast and cheap
Put the thing you're unsure about in front of the room — a homepage headline, a pricing tier, a one-line pitch, a feature you're tempted to build. Run the session, then probe where it splits: ask the follow-up, surface the real objection, and watch which segment leans in and which one walks. When a price point lands flat, you find out before the launch, not after the churn.
Because the panel is synthetic, a research loop that used to cost weeks and thousands of dollars now costs minutes and a few credits. Rewrite the headline, narrow the segment, try the higher price, and run it again before the coffee's cold. It's the same loop behind concept testing and message testing — sized for a team that hasn't hired its first researcher.
Research when you don't have a research budget
The honest version: nothing replaces watching a real customer struggle with your product, and you should still chase those conversations relentlessly. But for a seed-stage team, the bottleneck is rarely the value of talking to users — it's the cost of getting to ten of the right ones before a decision is due. So the decision gets made on a hunch, and the hunch becomes the roadmap.
A synthetic focus group fills the gap between hunch and study. It gives you structured, divergent reactions in minutes — the dissent as much as the resonance — so you walk into your next real customer interview with sharper questions instead of a blank page. Treat it as the cheap first pass that tells you where to spend your scarce, expensive human research, not as a substitute for it. When you're ready to compose your first room, start with the persona library and the three-step walkthrough in how it works.
Pressure-test your idea before you spend the runway
Join the waitlist and run your first synthetic focus group with five free credits.
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